Digital Marketing Solutions at Townsquare Media

IGNITE YOUR ROI.

ADVERTISE TO YOUR IDEAL CUSTOMERS AT EVERY STEP OF THE MODERN CONSUMER JOURNEY.

The Modern Consumer Journey:
Awareness.
Be known before your ideal customer needs you.
Consideration.
Your ideal customers take an interest in your business and the products and services you provide via video, social media, and other platforms.
Acquisition.
The next to last step for your ideal customer. At this point, your customer converts and makes a purchase online or in person or completes a form fill.
Loyalty.
Now that you’ve won that customer, keep them! Continue to advertise to them on all the platforms they use to ensure they stick with your brand in the future.

TOWNSQUARE IGNITE SERVICES:
CROSS-PLATFORM
AUDIENCE TARGETED: DISPLAY & VIDEO
Uses first- and/or third-party data to target consumers based on demographics, behaviors, purchase history/intent, or brand affinity
CONTENT TARGETED: DISPLAY & VIDEO
Aligns ads with relevant content at the article level based on content category and keywords
SEARCH RETARGETED: DISPLAY
Delivers ads to consumers with a relevant search history based on keywords and phrases
EMAIL MARKETING
Delivers messaging directly to the inboxes of viable prospects with available match-back reporting
RETARGETING: DISPLAY & VIDEO
Retargets consumers who have visited the advertiser's site
WEBSITE TARGETED: DISPLAY & VIDEO
Delivers ads to relevant sites based on topic
NATIVE: DISPLAY & VIDEO
Integrates messaging directly into the pages of national and local publisher sites, mirroring the form and style of editorial
CUSTOM AI LOOK-ALIKE MODELING
Ingests CRM data and/or pixel data collected from sites and apps to create AI-generated LAL models for programmatic and social targeting
STREAMING AUDIO
Delivers audio messaging through some of the world's largest streaming platforms
SEARCH ENGINE MARKETING
Delivers ads next to relevant search results for the greatest opportunity to measure conversions

SOCIAL
FACEBOOK AND INSTAGRAM
Amplifies image or video messaging to targeted users on Facebook and Instagram
SNAPCHAT
Capture the attention of engaged consumers through targeted static or video ads based on their location and demographics
PINTEREST
Delivers static or video messaging as users search for informative, engaging content and ideas
TIK TOK
Provides unique engagement solutions and immersive formats to creatively and authentically connect with audiences
LINKEDIN
Positions your messaging in users' feeds in the world's largest professional networking environment
YOUTUBE TRUEVIEW
Broadcasts pre-roll across YouTube
(advertiser only pays for ads that have not been skipped)
YOUTUBE BUMPER
Delivers 6 second, un-skippable pre-roll before video content on YouTube

MOBILE
GEOFENCING
Targets mobile users based on their current location or locations previously visited (up to 365 days in the past)
GEOFENCING + FOOT TRAFFIC
Delivers ads to mobile users based on location, and recency and tracks foot traffic to your business

STV
STV STREAMING TV
Broadcasts video ads in high-impact environments by running on TV screens via connected TV devices
OTT ADDRESSABLE GEO-FENCING
Targets the devices of consumers at specific households or businesses with OTT video based on a list of addresses provided or curated based on demographic, psychographic, and location

READY TO RISE TO THE TOP?

It's time to start your successful marketing campaign. Fill out the form on this page to get in touch with our skilled team or give LaDonne Craig a call at 812-425-4226.